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From The Blog

Our Latest SEO Related Articles

Guide On How To Drive Traffic From Another Facebook Group To Your Website

Guide On How To Drive Traffic From Another Facebook Group To Your Website

As an online Entrepreneur or business marketer, your work is to get traffic to your website. Without a continuous flow of visitors to your website, then your business is likely to collapse or suffer great losses.

So, what can you do to generate more traffic to your website that will not cost you a lot of money, is so easy to do and doesn’t require much of your time? It’s Facebook. And to be precise, it is Facebook groups.

Utilizing the powers of this social platform will help drive tons of traffic to your website and have your contents on the front pages of most targeted groups which are ideal for your customers or clients.

Here is a step by step guide on how you can use other Facebook groups to drive traffic to your website.

facebook page link

  1. Identify Relevant Facebook Groups.

There are a good number of Facebook groups for any kind of niche that can easily grow your target market and drive traffic to your site. Facebook groups are effective in driving traffic to your site because they offer more visibility than any other form of social media. Facebook groups also have a high number of members, hence it provides a ready advertising market for your products or services.

You can choose between 3-10 active groups with lots of members. Once you are accepted into the groups, it is essential that you read the group’s guidelines and rules and remember to contribute to the group before adding any links to your content.

Side Kick:

Does staying long in front of computer and sitting awkwardly for hours have negative impact on your physical health? Yes, there are studies that point to tho the fact people are now losing energy, immune system depleting and weakness (even sexual performances), and gradual loss of vision.

The simple solution is to spend few hours, say 2-3 hours at a time, go to take walk, do some jugging or even visit a nearby gym and spend 30-50 minutes on various body and mind working out. Also consider using mild, but effective supplements to help condition your mental focus, enhance energy, strength and muscle reflexes for better performance.

  1. Make Your First Post.

The first post you should make on these groups should be the kind of post that describes who you are and what you do. At this point, you can provide a link that refers other members to your site, but make sure the link provided is working well and refers them to the right site.

Once you are done introducing yourself, you are now free to post quality contents that will attract more clients to your website.

  1. Make Posts with Quality Contents Regarding Your Product or Service.

The best way to drive traffic to your site from groups is to engage yourself on promotion days. Talk to the group admins and let them tell you when they allow promotion of products and services in the group. Once you have identified the days, start promoting your products by writing quality contents and providing links that will drive clients to your website.

By posting quality contents, you will immediately alert members of that group that you are reliable and beneficial because each time you make a post, you add value to the group.

Facebook is an essential platform that can help you drive more traffic to your site. So, get up and create quality contents, post them to different groups while providing a backlink to your site. It may seem a difficult task at first, but trust me, it will bring more clients to your site and promote your business.

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How I became a film-maker after being an SEO for 14 years

How I became a film-maker after being an SEO for 14 years

For many years, I dreamed of making a film. It was always my vision, ever since I saw “Bonnie amp; Clyde” on television. I found nothing more exciting than the idea of telling a story on the big screen. All through my teen years, I floundered, though, the result of an affinity for partying hard.

PR Tips:

These years were marked by confusion and disillusion. At one point I moved to Massachusetts to try and make changes, sometimes called a ‘geographic cure’. Not much changed, but it was there my dream was renewed when, in 1986, I went to the local theatre and saw “Platoon” by Oliver Stone.

I will always be indebted to Mr. Stone for reminding me of my purpose through his work, although I’m sure that wasn’t his intent. I went home that night and worked on my first treatment (overview of a script).

SEO and Career
It was a long time before I finally followed through on the dream. I was working at the post office, making more money than I ever had. I was miserable. My young son lived 100 miles away, I was working 50-60 hrs a week, 6 days a week, every weekend and holiday. I had seen a blurb in Rolling Stone magazine regarding a contest for a video commercial sponsored by Tommy Hilfiger.

I sat down on a break and wrote the commercial in 15 minutes, and visualized how I wanted it to play out. The time requirement was 30 to 50 seconds in length, which was very manageable. Looking back, this lesson is repeated in filmmaking. You shoot a few minutes of footage at a time, put them together, and eventually you’ll have a full-length feature film.

Marketing Strategies

I asked a friend to do cinematography and editing, with the promise of half the winnings should we win. This is another lesson: hire those who can do what you can’t. I learned how to play “America The Beautiful” on my Stratocaster, which played under the voiceover. We shot the video over a few days time, entire cost: $50 for clothing. I mean, it was a Hilfiger commercial. I thought to wear his clothes was a good idea

. My partner at the time used a CanonXL, and she had Final Cut Pro on her computer. We submitted the video on September 7th, 2001. I attended a 2-day seminar on making independent films that weekend in New York City. I came home and that Tuesday 9/11 happened, and the world turned upside down.

Filmmaking Strategies:

Like most people, I experienced a great deal of sadness. I had just been there in Manhattan over the weekend. It was surreal.

I didn’t think of much else, but it was hard not to think about our video. The theme of the commercial was “What the American flag means to me”. It was sponsored by Hilfiger when after a survey it was discovered how few Americans owned a flag. After 9/11 flags were flown all over, and a renewed sense of patriotism occurred.

We were informed by mail we won a runner-up prize of $10,000. I had a lot of mixed feelings at the time, but the lesson was obvious: creating a film was a definite possibility. I felt that our win was a sign from God, that this is what I’m supposed to be doing. And that’s where it all started.

In all, there were 30 winners in the contest out of 700 entries. Very similar odds of getting a film picked up. But from the time I wrote the commercial on that dock at the post office, I always felt we would be one of them. This is another lesson: If you don’t believe in your work, neither will anyone else. So make it your best. Stay tuned for more.

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Four Reasons Your Google Site Page Ranking Is Unstable

Four Reasons Your Google Site Page Ranking Is Unstable

Have you ever wondered why your Google site page ranking keeps changing despite putting down all the SEO strategies to ensure that it tops the ranking? SEO can at time be very frustrating and if you don’t check into the problem you may end up disappointed. Today your website can be on the first page of Google ranking and you may be delighted at how you SEO prowess has made it. Motivated by your SEO prowess, you conducted the same search two days later and found that your website page is on the third page of the Google ranking and you are wondering what could have gone wrong.

The following four issues are among the most common reasons why your Google site page ranking is unstable. Take a look at them and make the necessary adjustments where possible if you have to maintain a stable Google page ranking.

Keyword Mapping

Keyword mapping is the hierarchical classification of the keywords relevant to your website by intent, relevance, and importance then dividing them into groups and subgroups. The aim of keyword mapping is to reach a point where each keyword you use can be associated with a specific single page on your site and which should have content that closely matches your keyword. If you have not done this process, then your page rankings are more likely to be unstable.  A restructure of your pages and content mapped with keywords will help save this ranking checker

Poor Internal Linking

There are various ways in which poor internal linking can destabilize how search engines rank your pages. This can include creating links to pages that cannot be accessed without filling a form. If your website is suffering from unstable page ranking, you should check that your internal links to pages are not broken or are linked to pages that cannot be crawled.

Your Hosting Server is not Serving you Well

Generally, search engine spiders often try to access your site each day. If they try to access your site at a time when your hosting servers are down, then the attempt will fail and if this happens frequently, then your site will be flagged as unreliable and this will definitely affect your Google page ranking. Always ensure that your host server is working well and the page loading speed is good.

Changing Your Website Content

While changing your website content may be a good idea, changing them so much will not help it rank well on the Google page ranking. It is good to refresh and update your web page contents, but making changes all at once will affect your ranking stability.


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Top Five Online Marketing Guide For Newbies

Top Five Online Marketing Guide For Newbies

Being a novice in the online marketing does not mean you are behind the pack. Almost everybody with the desire to learn about online marketing can pick up the practice with a lot of dedication and succeed. Online marketing is fast growing and you may need to have a strong foundation with the ability to think critically, be relentlessly creative, and act independent.beginners guide to digital marketing

This is why I am writing this guide to equip you with the building blocks of online marketing and help you stay ahead in the competitive industry. Here is a comprehensive guide that will help you sail through online marketing:

Focus on Your Customers

When laying down any marketing strategy, it should start with your customer base.  Get to know who the people using your product, what they value, what they feel and the current products they are using, and what it will take you to sign them as paying customers. Before starting your online marketing, talk to your existing customers and get to know how they find about your product or service the pickup from their answers and build a strategy.

Build Your Marketing Frame Work

Now that you have known who your customers are, what they like, and what brought them to your brand, it is now time to build your marketing frame work. Every marketing plan requires that you start with the results you want to achieve. Use the right tools and add a little bit of creativity and be sure to improve the value of your marketing.

Develop Your Brand’s Story

Story telling is a powerful marketing technique that build relationships. Good stories provide big voices to small business ventures and that is why most companies take time to build stories about their products and services. Have a good written content about your product or service as it will make the marketing of those products much better.beginners guide to online marketing

Drive Traffic to Your Website

You can have one of the best web storefront or blog in the world but if you cannot get traffic to your website your business marketing strategy will fail instantly.  So what should you do?  You need to quickly think how you are going to attract more visitors to your site. You need to build up a traffic acquisition strategy. From content marketing, video marketing to paid channel advertising, you will have a wide range of traffic acquisition to choose from.

Conversion Optimization

Apart from bringing visitors to your site, you need to keep them there and also transform them from being potential customers to buying customers. Conversion optimization is therefore the process of converting new website visitors into buying customers and first time clients into repeat buyers. This is a concept that you really need to have. If you don’t have a website that is optimized for conversions, then most of your web traffic will go to waste.

I hope that by reading through this article you will have an insight of what it takes to be an online marketer. Look out for the next article that will give a detailed information on each point stated above. Good luck!!

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What is Responsive Site Design and the Reason We Need it

What is Responsive Site Design and the Reason We Need it

With the ongoing advancement of technology, we need to keep up with the latest developments of endless resolutions of devices. There is a great need to please the online audience by enhancing their user experience based on the device that they are using.

A good website viewing experience attracts online audience. Browsing a website must be convenient to the user. Websites should be organized, clear, engaging, easy and friendly to use, regardless of the device type. Web sites should not miss out any information and detail just to fit to smaller devices, but rather adapt to fit any device.

It may seem difficult to get a good viewing experience because of the wide variety of devices and platforms to browse a web site. Imagine if you are browsing from your mobile an image adapted to the screen type of a desktop, it must be really annoying not to see the full picture. You will need to maneuver the screen a lot just to glimpse at each part of the image before you can reach to see the whole.responsive web design

As example, browsing and viewing a website from a laptop is not the same as browsing and viewing it from a mobile.  Browsing a website from a mobile but seeing a desktop version and vice versa can drive your online audience away. There will be obvious discrepancies with the resolution, arrangement of the contents, and overall design of the web site from different devices with different screen sizes.

Thanks to an approach called Responsive Site Design that helps fix the site disarray and viewing obstacles.

Responsive Site Design primarily makes the web page look attractive in all devices. It plays an important role in giving the best user experience by accommodating to the different orientation and resolutions of each device. It suggests that the web design should adapt to the user’s behavior and environment based on the platform, screen size, and orientation of devices.

Currently, we have a lot of devices ranging from desktops, laptops, tablets, and smartphones with different screen sizes. Responsive Site Design responds to the different screen resolutions of each device by hiding, shrinking, resizing, enlarging, and moving contents to make it pleasant to look at on any screen. It fashions each web site by tailoring its contents according to the size of device and responds to the user’s preferences.

To sum it up, using Responsive Site Design will increase overall user experience. It can help increase the website visits dramatically which in turn can create more opportunities.



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What Is SEO and its Benefit to Your Business?

What Is SEO and its Benefit to Your Business?

SEO, commonly referred as Search engine optimization, is a system of strategies, approaches, and practices employed to increase the number of visitors to a website by receiving a high-ranking positioning in the search results pages of search engines such as Google, Yahoo, Bing and other search engines.

Search Engine Optimization means creating your website and written content to appear through online search engine results. Although many marketing and advertising strategies depend on you reaching out to your target audience, SEO provides you with the power to get to people when they are actively browsing out information linked to your product or service.

SEO ensures that a website is accessible to a search engine and increases the possibilities that the site will be identified by the search engine. SEO is a set of most effective techniques that webmasters and Web page producers abide by to help them achieve better positioning in search engine result.

best seo company

What Is The Importance Of SEO To Your Business?

The aim of a search engine is to present your clients with unprejudiced results that offer information they are searching from your business website as fast and as accurately as possible.

Below are some of the importance of SEO strategies to your business:


SEO Drives More Traffic to Your Business Website.

This is the foremost and most significant function of SEO. Under normal circumstances, a business will not receive more clients without the presence of heavy traffic on the business website. For your business to thrive, there must be a continuous flow of traffic into your business website hence increasing the chances of clients reaching out to you for a review of your products and services.

By maintaining high rankings on search results, SEO will ensure that any person seeking information about your products and services will quickly reach you before anyone else.


SEO Enables You To Understand Your Customers.

SEO benefits companies in the way of getting insight into the kind of customers who frequently visit your site. Through SEO, you will be able to track down valuable information about your clients, analyze them and make necessary adjustments based on actual facts from the information collected. The better you know your clients, the better the products and services you can offer to them.


SEO Will Market Your Business.

By utilizing effective SEO techniques, more traffic will be driven to your business website, and your ranking on search results will increase day by day. As a result, your business will have a credible name and more clients will visit to have a share of experience on your products or services.

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SEO is a Cheap Way of Marketing Your Business.

The ultimate goal of any business is to maximize profit. This can only be achieved when the cost of operation such as marketing and advertisements are lower than the income from the business.

SEO is an inexpensive way of marketing your business as you will not need to pay the media or advertising experts and the result is that you will save much and maximize your profits.

All said and done, SEO is not an option for any business but a necessity to any competitive business that wants to grow and maximize profit on investment. By employing better strategies, it is possible to top the rankings and improve your business credibility as well as branding.

Influencing search engines may take time, but it takes good care of your business once you begin reaching a relevant audience. If you are just starting out, it is best to be specific with your goals and seek help from experts where possible.

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The Most Effective and Popular SEO Methods

The Most Effective and Popular SEO Methods

SEO, also known as search engine optimization, is a popular method used by site owners to drive traffic to their sites from search engines such as Google. It is widely used to attract visitors to business sites hence increasing their customer base.

As the world is rapidly shifting today, SEO approaches can change within a short time, and the worst part is that you may not even realize the change and this can have adverse effects on your website ranking. It is therefore essential to stay on top of the game if you are to maintain high rankings on search results.

There are so many SEO methods you can use, but in this article, we are going to look at some of the most popular and useful SEO methods you can use to promote your website.


Applying the appropriate keywords throughout a website is probably the most crucial and efficient methods of SEO. Using the proper keywords that are based on the website’s content will help elevate the site’s ranking within the search engines. As a website proprietor, it is vital that you research on various keywords that correspond to your website’s content. Choose keywords that have been used by a few people but are highly competitive.

Once you have found some keywords you want to use, spread them on your website. This SEO technique has to be done the appropriate way because if it is carried out in the wrong manner, then it may hurt your website’s search engine ranking. Some search engines might even blacklist the site, and this implies that it will not be displayed in the search results.

seo techniques

Quality Content.

An excellently written content that offers viewers value is among the best SEO methods that can be used today. High-quality content that is free of grammatical glitches, and has precise keywords once or twice in each paragraph can help a website reach the most searched pages on the search engines. Virtually every single organization prefer high-quality content on sites that do not have one.

Article marketing.

This is another method of SEO that will help you build links. It involves a process of producing an article and then putting it on article publication sites.  You can place a link back to your website someplace in the article. However, the article should only be placed on sites that have many viewers and not just old article directory. This will ensure that many people read the article and proceed to open the link that will lead them to your site and help receive better ranking position within the search engines.

Video Marketing.

This is another favorite and efficient method of SEO. In this method, you are required to create a high-quality video on a topic that your website covers. You can then place a link to the video that directs viewers back to your website. One that is done, you can now share the video to other video sharing sites and popular social sites available.


This will help the video top the ranks within search results as well as the site you are trying optimize. The more popular the video, the higher the amount of traffic it will attract and direct more people to the site hence a better ranking of your site in the search results.

Link building.

This is another SEO method that is widely used by website owners. It involves the process of sharing links to other popular site and blogs that direct viewers or readers back to one site. It is a highly valued technique that can help your site receive better rankings on the search engine results.

Several SEO methods are widely used today, but the above methods are considered the best and most effective SEO approaches that are widely used today.

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